Videographer

 A Market With Continued Major Growth

New video technology of recent years has created opportunities
for a new segment of professional videographers. While certain
types of video-taping will require a highly skilled videographer
in assignments such as sports events, or a stage presentation,
other assignments such as the taping of individuals for a dating
service, legal depositions, insurance matters, and most social
events will mostly require good knowledge of the equipment,
experience, and the ability to work with various groups.

The marketability and demand for various services is almost
unlimited. Video presentations are more commonly used now on
sales presentations of all types, various insurance claim
matters, real estate sales, all types of training material and in
a variety of other situations. The market is really only limited
by the ability of the videographer to sell his services for a
variety of purposes.

Finding Customers Who Need Your Services

The Individual who has a good personality and enjoys mixing with
people will have a marked advantage in this field. Since many
individuals, organizations or companies may never have considered
to utilize video for their event or presentation the trick is to
create the demand through the sale.

Networking your services through a group of friends and
associates will be most effective along with advertising.
Advertising may be used to reach the social event buyer as in the
case of wedding and barmitzvahs and advertising in business
publications for a variety of business services. Yellow Page
advertising will also be an excellent way to get known in your
community. Direct mail properly followed up in personal and
telephone sales contacts will also be quite effective.

Churches, hotels, restaurants, florists, jewelers, clubs and
other organizations and businesses servicing the social market
will also be able to generate new leads. Getting your name out to
as many of these companies as possible will be a major plus. It
is easy to track social events yourself. Check the social pages
in your newspapers for engagement announcements and synagogue
records for upcoming  batmizah . You can then match names against
those in the phone book and will be able to mail your brochure or
flyer.

You may even consider specializing in a certain market segment
as, e.g. legal videographing. Before you embark on this market
find out what laws are in your state pertaining to videotaping
for legal purposes. They differ substantially by state. An
excellent way to get started may be to try associating with court
reporting service. In states where it is legal, many of these
services now tape the deposition in addition to keeping a written
record of it.

Another fertile market may be to initiate a direct marketing
campaign to an affluent neighborhood to sell video-taping
services of valuables for insurance records.

In your sales presentations to various businesses, the time
savings that can be accomplished through video presentations
should be stressed. A real estate agent can save hours of time
which can be utilized to generate more sales by utilizing video
presentations of residences rather than driving potential buyers
all over town.

You may be able effectively use bartering to get your business
going. For example, you may want to video-tape one or more
catering events for a carter and in return have the carter
recommend your company. The free video-taping of a social event
for the owner of a graphic design business or for a printer may
get you a free brochure.

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