Shopping for just the right cell phone plan can be a daunting task. Don’t let appearances fool you. If a cell phone plan appears too good to be true, then it probably is. That is why it is highly important for you, as a consumer, to be very vigilant when shopping for cell phone plans. Compare prices. Read the fine print. But most important of all, consider all the factors. The Three Factors The three most important things you need to consider when shopping for cell phone plans is: carrier coverage, equipment, and cell phone plan, of course.